What is that you can do with just 280 characters? How much personal brand can one build with just 280 characters? The answer is simple: “Keep it simple.” Twitter is a brand-building machine if used correctly and has the potential to reach the feed of your target audience directly, be it celebrities, politicians, students, or ordinary people. From being a follower to being a voice of your followers, there is a lot you can do to create personal branding on Twitter.
Twitter is a tool that differentiates you from others. Every time you do something, achieve something, tweet something, people decide if they should trust you and follow you for their personal growth. However, it all depends on how you use Twitter for your personal branding. Is it really possible to build strong personal branding on Twitter? The answer is Yes. Here are some tips.
Building personal branding on Twitter is not challenging if you follow some key steps listed below.
Your Twitter handle is your identity; after a while, people will most likely start referring to you by your handle and not by your real name. This is because your handle appears every time you tweet something, which registers in your followers’ minds. A perfect example is that of YouTuber Prajakta Koli, popularly known as MostlySane, her Twitter handle.
Twitter advises you to use your real name, but it may not be available at times due to the vast population using Twitter, who may have the same name as you do. What do you do then? Well, choose variables that define you the best, and most importantly, adhere to them. Changing handles frequently will only confuse your followers and cause you to lose backlinks. Hence, it is essential to pick the perfect handle for your account because it is the key that helps you build a personal brand on Twitter.
Here are some recommended ways to find the best handle for you.